Understanding Customer Buying Journey with Big Data

Understanding Customer Buying Journey with Big Data

Understanding Customer Buying Journey with Big Data

Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention.

This talk will highlight and showcase how leading edge companies are leveraging big data to:

Combine customer interaction data to understand customer buying journey

Understand high-value customer behavior beyond profile segmentation

Identify the most common path to customer churn

Perform market basket analysis to help with cross-sell and up-sell

Speakers:

Matt Schumpert
Director of Product Management

Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.

Slideshare:

Video:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Skip to toolbar