Big Data

Finance Best Practices Are Changing—Is Your Organization Keeping Pace?

Finance Best Practices Are Changing—Is Your Organization Keeping Pace?

Introduction   The scale and rapid pace of technological change has spawned entirely new business models and ways of going to market. And as value creation strategies change, so too must the traditional finance benchmarks associated with value creation. Nearly 90 percent of CFOs surveyed during Oracle’s September 2013 CFO Summit agreed that the use of emerging technologies is leading th... »

The future of analytics

The future of analytics

This year I’ll be attending IBM Vision for the first time. I’ve been to many conferences in my career, but one that is focused on the finance, risk management and sales operations is new to me. I’m looking forward to the opportunity to dive deeper. As I become more learned in this new-to-me industry, I’m noticing a pattern. Can you spot the trend in the following research and statistics? In a lead... »

Did Analytics Answer Malaysia Flight MH370 Water-Entry Question?

Did Analytics Answer Malaysia Flight MH370 Water-Entry Question?

Airlines Flight MH370 in March 2014 generated few facts and many questions. But a team of computational math, engineering, modeling, and advanced scale computing experts believe they solved at least one of the many puzzles: How the Boeing 777-200ER entered the ocean. Just as the team of academics behind this research hope their investigation sheds light on the mystery that happened over the Indian... »

5 Steps Required to Building a Best Practice Digital Analytics Function

5 Steps Required to Building a Best Practice Digital Analytics Function

The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. We will save any editorial commentary on whether that change is good, and instead focus on the fact that these technologies offer communicators a unique way to reach key stak... »

HP boosts Vertica big data capabilities with streaming analytics

HP boosts Vertica big data capabilities with streaming analytics

HP has revealed an updated version of its Vertica big data analytics platform in a bid to fulfil a data-oriented strategy that benefits businesses and non-data scientists. HP Vertica will gain data streaming capabilities and advanced log file text searching to enable high-speed analytics on big data collected from sources such as the Internet of Things (IoT). The new version of Vertica, codenamed ... »

Big Data and the Future of Business

Big Data and the Future of Business

The basis of commercial enterprise is information. Indeed, some of the earliest forms of writing and accounting come from Sumerian merchants around 8,000 BC, who used small clay beads to denote goods for trade and later kept written records of transactions. So when we look at the role of data today, it is easy to say that not much has changed. We may collect, store and use more information—but the... »

Planning The Future with Wearables, IOT, and Big Data

Planning The Future with Wearables, IOT, and Big Data

According to Dataconomy, this year’s BARC study shows 83% of companies already invested in Big Data, or planning future engagement – a 20% increase on Gartner’s 2013 calculations. The Internet of Things has changed our data collection processes from computer-bound functions to real-world operations, with newly-connected everyday objects providing in-depth information around individual habits, pref... »

Seven ways predictive analytics can improve healthcare

Seven ways predictive analytics can improve healthcare

Everyone is a patient at some time or another, and we all want good medical care. We assume that doctors are all medical experts and that there is good research behind all their decisions. Physicians are smart, well trained and do their best to stay up to date with the latest research. But they can’t possibly commit to memory all the knowledge they need for every situation, and they probably... »

5 Inbound Marketing Analytics Best Practices

5 Inbound Marketing Analytics Best Practices

How do know which metrics are important? What should you be tracking and how do you track it? With the amount of data now available at the click of a mouse (or trackpad), many marketers find themselves overwhelmed by information. To make your life easier, we’ve compiled this list of five inbound marketing analytics best practices. Pay attention to these key metrics, and you’ll be able to adjust yo... »

Customer analytics for the CMO

Customer analytics for the CMO

Modern CMOs must straddle meeting and exceeding customer expectations with driving greater revenue attributable to marketing campaigns. This document highlights the role customer analytics plays in helping CMOs accomplish this goal. Note: This article originally appeared in Aberdeen Group. Click for link here. »

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